
Asim Khan
@askasim
Empowering Businesses with Scalable Software Solutions!
Founder at @Appropriate Marketing
Personal Details
Pakistan
Australia
Leveraging a decade of experience in Laravel, React, and Next.js to deliver high-performance applications.
🤔 What are you working on?
I'm currently focusing on developing scalable SaaS applications and am open to consulting on frontend architecture and performance optimization.
I don't mind a chat about your project or idea. If you need consulting or have a project that you would like me to collaborate, feel free to reach out to me.
Recent Work
Founder & CEO
As the Founder and CEO of Appropriate Marketing, I lead a results-driven digital agency dedicated to helping businesses grow and thrive online. We specialize in web development, SEO, paid advertising, and conversion-focused digital strategies tailored to each client’s goals.
Since launching the agency, I’ve built a remote-first team that combines creativity, data, and technology to deliver measurable outcomes for clients across various industries. Our mission is simple: to make modern marketing accessible, scalable, and effective for businesses of all sizes.
Software Engineer
I initially joined Trilogy Care to launch a pilot project aimed at digitizing business operations and care planning—what became known as the Trilogy Portal. The successful rollout of this system led to my transition into a full-time engineering role, where I contributed to scaling and refining the platform.
In 2023, I wrapped up my full-time engagement but was later invited back to help Trilogy navigate the significant Support at Home reforms. I’ve since continued to support and evolve their internal systems, enhancing the Portal to meet new compliance, operational, and user experience needs in a rapidly changing aged care landscape
Software Engineer
I joined the PALM Scheme as a Senior Software Engineer, working within a small, agile team to build an in-country database management system that supports the onboarding of workers from across multiple Pacific nations.
Our platform enabled partner countries to register and manage candidate profiles, facilitate job matching with Australian employers, and streamline the collection of documentation required for successful visa applications. The system played a critical role in supporting ethical, large-scale labour mobility while ensuring compliance with immigration and employment standards.
This system was vital to Australia’s workforce resilience during the COVID-19 pandemic, ensuring the continued supply of essential seasonal and agricultural labour when international mobility was heavily restricted
Software Engineer
👨💻 Freelance Developer: I began my career as a freelance web developer, building custom websites and business applications for clients across Australia, the UK, and the Middle East. This experience taught me how to deliver real value to clients with tight budgets and big goals.
🏢 Co-Working Space Founder: In 2016, I co-founded a co-working space designed to support local tech talent and startups. It became a collaborative hub for developers, designers, and entrepreneurs—nurturing a culture of learning, growth, and shared ambition.
👨🏫 Programming Mentor: I’ve mentored dozens of aspiring developers, offering hands-on guidance in PHP, Laravel, and JavaScript frameworks. Some of my mentees have gone on to build impressive careers of their own—something I’m deeply proud of.
🛠 Contract & Project-Based Work: Alongside my long-term engagements, I’ve taken on contract work for startups, agencies, and nonprofits—often helping teams ship fast, clean code and get critical features to production under tight deadlines.
Alma Mater
Master of Information Technology
Focused on advanced software development methodologies, cloud computing, and enterprise architecture. My coursework and research emphasized real-world application, culminating in a dissertation on scalable SaaS systems. This program sharpened my ability to lead technical projects and reinforced my passion for building robust, user-focused digital products.
Bachelor of Science in Computer Science
Graduated with a strong foundation in software development, algorithms, and system design. During this time, I developed a passion for building scalable web applications and began working with PHP and JavaScript — skills that later evolved into my specialization in Laravel, Vue.js, and React.
🤔 What are you working on?
I'm currently focusing on developing scalable SaaS applications and am open to consulting on frontend architecture and performance optimization.
I don't mind a chat about your project or idea. If you need consulting or have a project that you would like me to collaborate, feel free to reach out to me.